You Already Have A Sherpa

Dad says “son, hand me that pack, I’m going to guide you on a hike.”

The son replies: “Sure, pa.”

(once again, zero apologies for dad jokes)

Sherpas have become world-renowned hiking guides in the Himalayas, being absolutely crucial to Mount Everest expeditions every single year. They help carry the insane amount of gear, and they know every step of the trail. If you are trying to summit Everest, you must have a sherpa.

In your business life, you’ll need sherpas from time to time. Some of them might be unexpected…

Like when you’re trying to grow without getting new customers.

Consider this:

If your audience already knows you and trusts you, chances are that you can sell them more products or services than you are now, with very little friction.

Think about the relationship that your brand has with its audience. They are living their life, and then they interact with your brand and then go back to living their life – what happens immediately before and after that interaction?

And more importantly, how can you discover that info?

Now back to sherpas.

Getting honest and helpful insight from your best and most trusted customers can change the way you look at your business.

Your best customers can be your sherpas.

Ask them for help.

This is from Trail 8 of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.