Treehuggers, Rednecks & The Great Outdoors

I love camping.

Waking up in the great outdoors with fresh air and songbirds, getting the fire going, cooking in the open air, and of course enjoying a mug of hot coffee while the sun rises.

When you are camping, you realize that what we actually need in this life isn’t very much. Some basic food, some basic shelter, clean water, someplace cool when it’s hot, and someplace warm when it’s cold.

You know who else loves camping? Treehuggers.

Getting back to basics, staying in tune with nature, setting out with the absolute bare bone essentials, living outside, and enjoying every minute of it.

And who else besides that loves to camp? Rednecks.

They love it for a lot of the same reasons, too. They like to be outdoors as often as possible and get back to their roots, to the way generations before them lived. Rednecks might be cooking sausage instead of quinoa and smell like tobacco instead of patchouli, but the heart behind the activity is pretty much the same.

Trust me, I’ve camped with both!

If you are in the camping industry, then you have an opportunity to double your audience by speaking to both treehuggers and rednecks – but you must speak very differently to each audience in order to resonate and see results. You may even need two totally different brands (selling the same products) to accomplish that.

If you rethink your audience, you could double your market size.

This comes from Trail 7 of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.