Time To Bundle Up

It’s cold out there…

(“Okay campers, rise, and shine, and don't forget your booties 'cause it's cold out there…” “it's cold out there every day.” “Of course it’s cold out there, what is this Miami Beach?”

Ok – enough Bill Murray humor, back to the regular scheduled programming)

And now that it’s colder, it’s time to bundle up.

I’m a fan of the cold weather personally… I like layering up and feeling the cold wind on my face. As long as I have the right gear, that is.

The other day I noticed the perfect bundle for bundling at a clothing retailer: A winter hat, gloves, and scarf all in the same package. It stands to reason that if you’re buying one of these items, you’re going to need the others too. And if they come together then they can match and you look more “put together” than a random ensemble of items you found in that one box in the attic hastily labeled “winter”.

This is a classic business tactic that can turn one sale into multiple sales at the same time, while providing tremendous value to your customers. You can package related products or services into a discounted set (and give it a catchy name).

Bundles are a fantastic way to introduce your customers to new products they didn’t even know they needed.

What are you going to turn into a bundle this week?

This is from Trail 8 of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.