The Silver Bullet

Silver bullets are a common trope in “Fright” lore.

One shot can take out a vampire, a werewolf, or a witch instantly on contact. Poof – vaporized.

Thus, the term “silver bullet” has been used as a term for one simple solution to a complex problem.

There have been a few actual “silver bullet” discoveries and creations over time. Penicillin comes to mind, as does insulin shots. One simple solution to a complex and seemingly-unsolvable problem.

We’re always looking for the quick fix.

It’s easy to believe that there’s a silver bullet in your business. Sometimes there actually is, but most often there’s not.

The way I describe it is that instead of a silver bullet, think of a brick house. Everything you do in your business lays another brick. Win a customer’s trust? Brick. Build a good sales pipeline? Brick. Roll out an awesome new product? Brick.

It’s a long game, but you’re building something that can last the test of time.

Don’t wait around for the silver bullet. Start laying bricks.

Simon is author and founder of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.