The Prince of P.R.

In the early 2000’s, Prince was a household favorite despite not having published a hit album of new music in over a decade.

In 2004, however, Prince released an album called Musicology which became his best-selling album in quite some time, with over half a million sales in the first 5 weeks.

This was thanks in large part to his clever business tactic of including the sale of one album with each concert ticket, which sold out one arena after another.

He sold an estimated 158,000 copies of the album this way, and I’m sure concertgoers were pleasantly surprised to receive a copy on entry. It feels like a bonus to them, it helped his published metrics and chart position, and it created some fantastic buzz in the critical first month of release.

It even led to Billboard revising its policy for chart publishing.

You may not have an opportunity to make a sale to your audience that they didn’t even know happened, but it is very likely that you can offer something else to your current audience that will help them out, add value to their lives, and makes perfect sense for you to offer.as

One short final thought.

This story comes from Trail 8 of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.