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The Only Thing That Matters In Business
Before you touch your pricing, make sure you do this first
Simon Trask
December 12, 2025
Warren Buffet says so.
If your audience knows you, loves you, and trusts you then you can probably raise your prices right now.
Raising prices is all about expectations and value.
If the perceived value that the shopper is expecting from you meets or exceeds the price of the product or service, then they will consider purchasing it. Simple as that.
In the words of Warren Buffet–one of the most successful investors of all time– “Price is what you pay. Value is what you get.
How to Raise Prices
Path 1: Raise Prices For New Clients Only
If you have a service, you can raise prices right now for new clients.
New clients won’t know–and don’t need to know–what rates your existing clients are paying. You can always keep a discount in your back pocket if you feel like you’re going to lose a sale over it. It’s a lot easier to give a discount when your prices have already raised!
Path 2: Raise Prices On Everything, All At Once
If you have a product, then you can raise your prices right now. Just declare it so.
It may be quite a chore if you have tons of product variations and a Point Of Sale (POS) system that you run everything through, so you may need to dedicate some serious time to the project, but think about what a difference it will make when it’s done.
Before you do, ask yourself: Am I providing more value than I am charging for?
 | Onward and upward, (I’m a small business owner, advisor, and advocate – learn more here) |