The New Crew

They don’t even know you exist…

You may have another audience who would absolutely love what you have to offer, but don’t know that you even exist.

Trail 7 in the Profit Hiker program is about rethinking who your best audiences really are – not just who your best audience is right now.

If you are like most small businesses then you probably know your current audience well: where they live, what music they like, what transportation they prefer, how they talk, how they walk, how they vote, and maybe even how they wear their hair.

But what happens when you have your “Target Audience” goggles on? You have an archetype defined in such detail is that you forget that other people exist… other people who might love what you do.

A simple pivot to speak to a new audience can be a game changer for you.

It may even be possible to offer the exact same product catalog or suite of services, with the same employees, from the same location – just to a different audience.

Go find a new crew!

This is from Trail 7 of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.