The Greatest Cross-Sell Of All Time

You’re leaving money on the table.

When you close a sale, there is almost always an opportunity to sell more. Often there are related products that would be helpful for what your customers are already buying. For example…

Do You Want Fries With That?

That old familiar phrase is so deeply engrained in Americana that it even became the title of a country song (no, seriously). McDonalds has paved the way with many business innovations over the decades, but this is perhaps the most effective cross-sell in sales history.

Most often the answer is “yes”, and the question simply needs to be asked in order to add value to the customer and increase the sale price.

Think of a product or service that complements what is already being purchased. If you can find something that your customer already wants but just didn’t know it, and you can introduce it in a friendly and frictionless manner, then you have a winner.

An easy way for a small business to do this is if you offer a product, then you could create a service for that product (such as cleaning, repair, or a warranty). And if you offer a service, you can offer a product that complements that service.

What’s your next upsell going to be?

Onward and upward,
Simon Trask