Snakes & Sparklers

Yes, that Joe Dirt.

I don’t care who you are, Joe Dirt is funny. If you haven’t seen it, give it a whirl.

David Spade, Christopher Walken, Dennis Miller, …Kid Rock?! Hilarious lineup, well written, and heartwarming to boot.

There’s a memorable scene in which he approaches the owner of a fireworks stand. A fireworks stand, mind you, that only sells snakes and sparklers: the least active and exciting things a fireworks stand can possibly sell.

He doesn’t sell anything that, in Joe’s words, goes “kaboom”.

This is worth a 40 second break:

The owner of the fireworks stand isn’t offering what people want, he’s only offering what he likes. Oof. Sound familiar?

It’s easy to get in a rut. You offer the same thing you always have, or you get into a routine with the things that are comfortable to do. Maybe you haven’t ventured out into the wild unknown in a while and tried to create a new offering.

Or maybe it’s been a while since you even asked people what they actually want.

Take a cue from Joe Dirt, and give your customers what they’re looking for.

Are you only selling snakes and sparklers?

Simon is author and founder of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.