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Sell Your Brain
You can build a business by selling what you already know.
Simon Trask
April 09, 2025
Your brain is valuable.
Sometimes it doesn’t feel like it when you’re in the trenches of daily business, but you have knowledge that other people would love to have.
Think about yourself just 5 years ago. What lessons have you learned? What mistakes have you made that you “won’t make again”?
There are people who want that knowledge.
“Info Products” are simply the transaction of that information.
When you find yourself thinking “If I only knew that before I started this business” then you have an Info Product concept already defined.
An Info Product could be as simple as a text document with industry secrets, or it can be a book, a series of emails, or a full-blown video course.
Here are some great examples of Info Products:
Explainer Videos
E-Books
Checklists
Industry Secrets
Cheat Sheets
Pricing Calculators
Frameworks
Newsletters (Printed or Emailed)
Forums or Facebook Groups
Webinars
Workbooks
Ask yourself: If I knew what I know now when I first started in the business, how would that have changed my journey?
 | Onward and upward, (I’m a small business owner, advisor, and advocate – learn more here) |