Pushing Boundaries

It’s pivot-o-clock.

You may have another audience who would absolutely love what you have to offer, but don’t know that you even exist.

This is why a simple pivot to speak to a new audience can be a game changer for you.

It may even be possible to offer the exact same product catalog or suite of services, with the same employees, from the same location – just to a different audience.

For example..

Every successful business works well in a specific geographic area.

You know your service area, the people in it, why they like you, and why you like them.

But could you offer the same product or service to another audience outside of that geography?

Consider expanding:

• From urban to suburban (or vice versa)

• Into the next town over

• Across state lines

One final thought.

This is from Trail 7 of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.