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Picks & Axes
The California Gold Rush is about to change the way you think
Simon Trask
December 13, 2024
Time to rethink the future of your business.
Imagine this: you can stay in the same industry, even the same niche. Except instead of serving the end customer, you’re leveraging your years of knowledge and expertise to serve people just like you.
This is the “Picks and Axes” approach to your industry.
During the California Gold Rush, thousands upon thousands of prospectors traveled west with every last dime they had, geared up and headed for the hills to strike it rich.
Most failed, and ended up broke and tired after years of work. A few did strike gold, and even out of that bunch very few actually set up successful mining companies that flourished in the following decades.
The real winners of the Gold Rush were the companies that supplied the prospectors.
These people needed to buy picks and axes, shovels, mules, lumber, hardware, clothing, food, tents, and so on.
Levi Strauss & Company was one of the winners of this era, supplying quality workwear to the folks flooding into Northern California who spent all of their money on a hope and a dream.
There are “Picks and Axes” opportunities in every industry.
How can you reinvent the way your business operates and increase the value it’s adding to the world?
Onward and upward,
Simon Trask