- Profit Hiker
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- One Epic Pivot = $1B
One Epic Pivot = $1B
What YouTube was before YouTube, and why it changed
Before YouTube became a household name it was a video dating site.
Yep, that kind of video dating.
The awkward, amateur, man-on-a-stool, cheesy backdrop, talking at the camera as though she were the woman of your dreams, trying to convince the world that you are attractive, video dating.
YouTube was that.
People who were looking to get a date were able to post videos of themselves, describing who they are and what they’re looking for in a mate.
The only problem was… nobody used it! The novel technology allowing users to upload and publish their own videos had been built, but the brand didn’t have a good audience.
The founders made the decision to scrap the dating concept and open the platform up. Anybody could now post any video for any reason and share it with the world.
They expanded their demographic from single adults to the general public and sold for over a billion dollars the very next year.
Talk about an epic pivot.
With that in mind, I have just one simple question for you today:
Who would love to buy what you have, but don’t know you even exist?
Onward and upward,
Simon Trask