On A Journey

You can offer more to your customers.

No matter what line of business you are in, you have a brief relationship with your customers in the grand scheme of things. You interact, transact, and they go back to the flow of their life.

That can change.

It all starts with clearly defining your current audience. Describe who they are, what they like, and why they like it.

Where do they live?

What music do they listen to?

What car do they drive?

Who did they vote for?

What are their hopes, dreams, and fears?

Map out their journey, and how you fit into it now. What happens before they interact with you, and afterward? How are they feeling? What are they thinking? What problems are they facing?

Now dream up how you can be a closer part of their journey.

Don’t just define a classic “customer journey” with you at the center, but rather define their personal journey, and what small part you currently play. When you put your customer first, then you can see a picture for what other opportunities there are for you in that journey.

You can be doing more for your customers. Changing is up to you.

Simon is author and founder of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.