Lost in the Woods

It was 30 yards away, and I had no idea.

This past spring break I went fishing.

(breaking news)

I tried a new spot that was supposed to be a hot catfish hole in a back corner of a lake. I hadn’t been in this area in a few years, and it looked like nobody else had either.

I was following an old logging trail. At one point, it was clear enough to drive a small truck or UTV through, but now it was overgrown and barely noticeable.

I made it to the spot, got some good bites, didn’t land anything, and after a good long while decided to call it a day. Time to pack up and head back.

I thought I was heading the right direction…

(you’ve seen this movie before)

After nearly an hour of bushwacking, I found the lake shore, went back to where I came from, immediately found the old road and headed back.

In the hike out I noticed one particular downed tree that was all too familiar. When lost, I was standing right next to it. No less than 30 yards from the road.

Had I just taken a few steps up hill, I would have seen the road from a slightly different perspective, and it would have been crystal clear which way to go.

An outside perspective can be helpful, especially in your business.

Sometimes we’re just too close to it. We live and breathe our business, and it’s hard to see it with a “child’s mind” or outside perspective. tend to be too close to our business to think creatively about our assets and resources.

Do you need to hire some outside eyeballs? Give it some thought...

This is from Trail #3 of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.