Hike Aggressively

The aggressive trail.

Horizontal Integration is growth by acquiring competitors.

It can be more nuanced than that, but in most cases it would mean simply buying a competitor and merging the businesses together.

This can be a tricky business, but is absolutely the fastest way to gain traction in your business (and the new one).

If you’re thinking about growing by Horizontal Integration, ask yourself these questions:

1. Is one of my competitors going through a major life-changing event?

2. Have I had an eye on another business in the area?

3. Am I ready to buy another business like mine?

Horizontal Integration can be a total game changer for you, if you’re prepared and informed.

Are you ready?

This is from Trail 11 of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.