Going Vertical

Are you ready for wild growth?

Growth by acquiring or forming other companies can be a great way to see immediate growth, if it’s planned and executed well.

This is “big risk, big reward” territory.

In terms of trails, it’s the skinny little goat trail with a thousand-foot drop and loose rocks, but at the end is the most spectacular summit you could ever imagine.

Vertical Integration is when you acquire (or become) a supplier or customer of your current business.

It is growth via supply chain.

The most common way that a small business Vertically Integrates is by buying a building rather than leasing space, but there are likely many other creative ways to also take this trail for your business.

Here’s why Vertical Integration is powerful: both businesses in the deal benefit right away.

Typically the downstream business (the one closer to the end customer), will get better products, terms or service.

Meanwhile the upstream business will get a reliable customer relationship.

When you bolt together two businesses like this, it opens up a lot of options for growth on both ends.

Are you ready for the hike of your life?

This is from Trail 10 of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.