Going Up?

When was the last time you thought about offering an upsell?

Take a cue from car dealerships…

Here is the car dealership’s version of what you might be doing now:

1. Someone needs a car

2. They come in and buy a car

3. Then they leave

But the relationship doesn’t have to end right there…

(or be put on hold until they need another car)

The customer will need regular maintenance and repair on that car, so dealerships “give” a service warranty as part of the sale – which is really an upsell that is baked into the cost of the sale.

They continue to grow the relationship between brand and customer, which gives them “top of mind awareness” in the customer’s mind when it’s time to get another car.

Enter: The Upsell.

Offer a good reason for people to upgrade.

You can give a discount if they upgrade before a certain deadline, or you can offer social proof that the upgrade is worth it (such as testimonials).

Add “upsell” as the final stage of your sales process.

Whatever you do, make it as easy as possible for people to level up.

Do you have an upsell process?

This is from Trail 8 of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.