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From Aces To Agency
He went from tennis pro to sports agent, vastly expanding his business opportunities.
Simon Trask
April 16, 2025
Roger Federer is perhaps the most decorated tennis player to ever play the game.
103 career singles tournament wins.
20 majors.
82% career win rate.
Olympic gold and silver.
In a way, Roger Federer has been tennis for this current century.
In 2017 he created a representation company with his agent to change the way that athletes are advocated for in brand partnership deals.19
Sports agents negotiate contracts both on and off the court, and typically keep 10% of the athlete’s contract earnings. That is often worth millions of dollars per client.
As a top-tier athlete, he could design the type of agent relationship that he wanted to have, and also take part in that huge commission.
He could also leverage his professional relationships to recruit athletes into his agency, which now represents not just tennis players but athletes from other sports as well.
Roger Federer took a unique angle on Vertical Integration, and now has a ceiling-less upside in his post-tennis life.
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