Forgiveness vs Permission

There are two types of people in this world.

Those that would rather ask permission, and those that would rather ask forgiveness.

If you’re the asking permission type, you’ll need to get outside your comfort zone as a business owner. Sometimes you just have to make decisions and ask forgiveness later.

Or there might be a third way…

Asking forgiveness implies that a mistake has been made. However, sometimes you just need to raise prices. You might even be faced with the choice to raise prices or close up shop. That decision considers your customers, but they can’t be involved in that decision. That one is all you.

Here’s the third way: announce the change, and communicate more value. It takes the sting away when you let people know how much more they’re getting for the money.

If you have a service, you can raise prices right now for new clients.

New clients won’t know (and don’t need to know) what rates your existing clients are paying. You can always keep a discount in your back pocket if you feel like you’re going to lose a sale over it.

It’s a lot easier to give a discount when your prices have already raised!

Is it time to raise your prices? Don’t forget to communicate value!

This is from Trail 1 of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.