Door Number One Or Two?

There are many ways to pivot your business.

Whether you feel like you have hit a ceiling, or you’re just looking for a new frontier – here are 2 questions I like to ask business owners to expand their reach, without even changing their offering:

1. Who would love your product that doesn’t know you exist?

Could you appeal to an audience that is older, younger, more urban or suburban, a different gender, race, political affiliation, or location than your current audience?

2. Can you go from retail to wholesale (or vice versa)?

If you have a “Business To Consumer” (B2C) retail business: could you go “Business To Business” (B2B) and become a wholesaler?

On the flip side, if you are already B2B, could you become B2C and sell direct to the end customer?

Expand your thinking, then expand your audience.

This nugget is from Trail 7 of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.