Don't Forget The Sherpa

Struggling to make your marketing work?

Start by clarifying your value proposition in your advertising.

Figure out what your offering really means to your audience and how it changes their life.

Make sure your Call To Action is easy to understand and complete.

Once you have dialed in these aspects of your campaign, double down on your advertising budget.

Report the results and review to keep a close eye on your ROI.

But before you do that, consider hiring a sherpa.

Sherpas are famous in Tibet and Nepal for helping visiting climbers scale Mount Everest. Prolific in their mountaineering, adjusted to the altitude, and able to carry a pile of gear on their back, sherpas are hard to scale the world’s tallest peak without.

You need sherpas in your business life too.

Your Marketing Sherpa: A Branding and Marketing Agency

There are plenty of talented agencies that are friendly to small business marketing campaigns.

Agencies will have experience in particular sectors, so seek out one that has worked with a business like yours already. They might have intel from competitors, or other brands like yours in other areas.

A sherpa can help a Profit Hiker like you scale your target peak.

This is from Trail 6 of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.