Dirty Work, Clean Money

You have a relationship that matters.

Think about the relationship that your brand has with its audience. They are living their life, and then they interact with your brand and then go back to living their life – what happens immediately before and after that interaction?

Take for instance a car dealership: someone needs a car, they come in and buy a car, then they leave – but the relationship doesn’t have to end right there (or be put on hold until they need another car). The customer will need regular maintenance and repair on that car, so dealerships “give” a service warranty as part of the sale… (which is really an upsell that is baked into the overall cost)

The dealership continues to grow that relationship, which gives them “top of mind awareness” in the customer’s mind.

It also gives the dealership more opportunities to build trust in the brand through customer service, and most importantly it means that the relationship is strong when the customer is ready to buy another car.

They do the dirty work (in the service department) so that the main business can thrive in the long run.

Just about any business has the opportunity to walk this trail.

Think about what is happening in your customer’s journey and how you fit in. How can you make their life easier, with less friction, while adding value around your current interaction with them?

What did they do before they bought what you’re currently offering?

Keep in mind that this effort is only successful if you are truly adding value to their life.

If your audience already knows you and trusts you, chances are that you can sell them more products or services than you are now, with little friction.

This comes from Trail 8 of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.