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Boots, Straps, & Lures
Don't fall for this trap when you're starting something new
Simon Trask
February 24, 2025
New is exciting.
There is an exhilaration that comes with building a new thing, embarking on a new journey, lacing up and hiking that new trail.
While you’re building something new, you may be able to fund it with your current revenue.
This is called “bootstrapping”.
As in, “pulling yourself up by your own bootstraps”.
If you’re bootstrapping, then do not ignore your main business. Keep it going strong so that your new venture has a chance to be successful.
It’s tempting to fall for what many call “shiny object syndrome”, where you’re investing all of your mental and physical energy into the new thing, while ignoring the thing that’s financing the new venture.
In Texas they say “dance with the one that brought you”.
New is fun, but don’t forget what is giving you the chance for new.
 | Onward and upward, (I’m a small business owner, advisor, and advocate – learn more here) |