Big Brain Marketing

Pay to play.

Marketing is where most small business owners turn when they want to grow and yield better profit.

You want more leads, more customers, and more revenue. You pay to play, and if you do it right then you see a return on the investment.

But before you scale your marketing budget, you need to make sure every step in the flow is tight.

Start by clarifying your value proposition in your advertising. Figure out what your offering really means to your audience and how it changes their life.

Make sure your Call To Action is easy to understand and complete. I can’t tell you how many times I’ve seen money wasted on a CTA that is not clear, hard to find, or the viewer is being invited to take 4 different actions instead of just one. Keep it clear, visible, and simple.

Once you have dialed in these aspects of your campaign, THEN double down on your advertising budget.

Report the results and review to keep a close eye on your ROI.

Optimize first, then scale.

This is from Trail 6 of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.