Art and Science

This week is all about marketing.

Marketing is where most small business owners turn when they want to grow and yield better profit.

You want more leads, which yields more customers, and produces more revenue.

With most marketing you pay to play, and if you do it right then you see a return on the investment.

It’s equal parts art and science.

Data will help you gain insights for planning, evaluating, and reacting.

But at the end of the day, you need to know your audience inside and out, and be able to speak to their desires. That’s where the art comes into play: saying the right things to the right people at the right time.

In the words of business guru Donald Miller, “If you want to sell more products there are only two ways to do it: sharpen up your marketing, or get more leads.”

Is it time to rethink your marketing strategy?

This is from Trail 6 of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.