A Wider Reach

Sometimes you do actually just need more eyeballs.

Of the hundreds of small businesses I have helped over the years, the number one objective that a business owner brings to the table is to get more exposure. Get in front of more eyeballs. If they just get in front of more people, the business will grow.

While that may be true in most cases, it’s definitely not the only way to grow.

(sidebar: there are actually 11 ways to level up your business)

What is almost certainly also true is that your marketing could (and should) be improved prior to just widening your reach.

Here is the best use of your time and money when it comes to marketing exposure:

1. Get better at targeting

2. Improve your funnel

3. Then widen your reach

When the ad targeting and marketing funnel are both dialed in, then you can pour some gas on the fire with a bigger ad budget, getting your ads in front of more people.

Play it smart before you go big!

This is author and founder of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.