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A Stranger To Your Own Business
Treating yourself like somebody else can open your eyes
“She’s just not into you, dude.”
It was right in front of my face the whole time, but my starry-eyed, rose-glassed self just couldn’t see it. Probably… because I didn’t want to.
Sometimes we’re really good at seeing what we want to, and not seeing what we don’t want to see.
Ever felt that way in your business?
You have to learn how to shake that optimism sometimes. It’s a healthy tension. You’re never going to achieve balance in any area of your life, but you’ll experience a lot of tension. Learn to love it and live in it. Feel tension between optimism and pessimism, live in that tension, and don’t get pulled too far to one side or the other.
Especially when you’re trying to make radical changes.
Optimizing your business is no simple matter. Maybe there are some quick wins you can find, but if you’re truly trying to fine-tune your business machine, it’s going to take some serious scrutiny.
Watch your business work as a curious outsider without emotional involvement. Identify friction points at every level of operation, document them well, and address the team with observations. A lot of times, your team can weigh in on areas to improve, or what might be a disastrous change waiting to happen.
Step outside of yourself, and make some radical changes!
Onward and upward,
Simon Trask