A Steel Trap

That’s so metal 🤘 

I once helped a company that sells pre-engineered buildings grow their brand in a commodity market, allowing them to raise their prices.

When it comes right down to it, metal buildings are metal buildings. They all use the same materials, often from the same exact suppliers; they are designed pretty much the same.

This company had done a fantastic job of creating a sales engine that ran like a Swiss watch. They just needed to bring their marketing into the digital age.

My team helped them craft some compelling messaging and a visual ecosystem that explained the features and benefits of their products in a way that their competition simply wasn’t doing.

This justified a price increase above their competition.

Combine that with the on-phone experience that customers received once they had decided to take the next step, and you have a brand that is growing despite selling the exact same product as the other folks.

Can you justify a price increase right now?

This is from Trail #1 of Profit Hiker: 11 Trails to gain lasting elevation in your business. Find the book right here and the program over there.